[Know] with TwentyTwo7
Search changes. AI (re)shapes how people compare providers. And the path from first click to loyal customer keeps getting harder to measure. Know is where we unpack what those shifts mean for retail energy providers, with a focus on acquiring customers, keeping them, and making smarter digital decisions along the way.
Customer journeys, privacy controls, AI answers, and platform models complicate attribution. See what changed in 2026 and how to measure digital growth with more confidence.