OUR WORK IN NUMBERS
Retail Energy Performance Snapshots
Here’s a closer look at what the work has produced. These snapshots use actual data from digital campaigns and initiatives, with context on the timeframe, the goal, and what changed. From search visibility to traffic and enrollments, each one shows a piece of the customer growth story behind the numbers.
EnergyTexas Brand Launch & SEO Initiatives
We were tasked with the several campaigns for launch of the new EnergyTexas. In the first 10 months, our SEO efforts produced the following:
0 to 4,984
SEO attributed Enrollments.
8,000+
SEO users per month
0 to 57
top 10 rankings on Google for top transactional queries
USN / PJM Client
For this US North client, serving specific regions in the PJM footprint, we were tasked with an enrollment journey overhaul and redesign, plus, paid digital campaigns and SEO. This shows the first year data after the redesign.
18,209 (+68%)
Total website enrollments (does not include call center attributed enrollments). An increase of 68%.
2x Conv Rate
Conversion rate doubled.
5,268
Total enrollments from paid campaigns (Google Ads, Bing Ads, Programmatic, and Paid Social)
6,606
SEO attributed enrollments
OnPoint Energy Brand and Digital Launch
The task for OnPoint was to introduce a new brand to the ERCOT market, plus drive enrollments through digital paid campaigns, SEO efforts, and more. Here's what happened in the first 6 months.
0 to 11,109
Total website enrollments
7,544
Digital campaign enrollments
~11 million
total media impressions
0 to 4,000+
SEO users per month
ERCOT Client
We were brought overhaul this client's SEO program focused on the ERCOT footprint. We deployed content overhauls, optimizations, and production. Along with technical website fixes and natural link building programs. This data illustrates the first 6 months of our work.
1,190 (+210%)
SEO & AI Assisted attributed enrollments. A 210% improve over same period previous year.
+177%
Increase in SEO & AI Assisted Users. Bringing in more qualified traffic closer to buyer decision.
8 point+
Jump in domain authority ranking.
2x Visibility
AI visibility score doubled.
A note on clients: The data above represents just a few samples of our work. Where we have permission and the ability to identify the client, we will. Some engagements are covered by confidentiality agreements, so those snapshots share results without naming the brand, or in some cases, we're unable to publish the results at all.
Let’s Look at Your Numbers
Every snapshot on this page began with a different business, market, and starting point. Your opportunity will be different, too.
If you’re trying to bring in more customers, improve enrollment, or understand what your performance data is really telling you, let’s talk. We can help identify where to focus, make a plan, and do the work alongside your team.