RELEVANT EXPERIENCE & KNOW-HOW
Retail Energy Experience From Every Angle
TwentyTwo7 brings 25 years of digital marketing and strategy experience to the business of acquiring and keeping energy customers. Our perspective comes from working inside retail energy brands, connecting shoppers with providers through an aggregator, and helping companies grow as an agency and consulting partner. We know how different the journey looks from each seat.
25+ Years
of digital marketing experience in the retail energy industry.
Millions
of energy and home services enrollments and transactions driven.
Every Angle
of the industry: brand, aggregator, agency, and consulting
We’ve Sat on Every Side of the Table
A provider sees a campaign, a plan, an enrollment, and a customer relationship. A shopper sees choices, questions, fine print, and a decision they hope they won’t regret. An aggregator sees where providers win attention and where customers keep looking.
We’ve worked from all three perspectives. It helps us connect what happens in search and paid media to what happens on the website, during enrollment, and after the customer signs up.
Inside the brand
Building growth from within a retail energy provider means living with the results. Acquisition matters, but so do enrollment quality, customer expectations, retention, and the economics of serving the customer you brought in.
Where customers compare
Aggregator experience offers a close view of how people shop across providers. Which offers earn a closer look? What creates confidence? What sends someone back to the results page? Those moments have a direct bearing on how a brand shows up and gets chosen.
Alongside the team
Agency and consulting work brings a different challenge: helping internal teams make progress across marketing, digital product, analytics, and customer experience. TwentyTwo7 brings focused expertise and an outside perspective while working with the people who know the business best.
TwentyTwo7 is led by Paul Colgin
whose work has spanned retail energy businesses, digital acquisition, and customer growth.
At WhiteFence, Paul worked on the aggregator side, connecting consumers with energy and home services providers. Later, as a founding member of Bounce Energy and serving as CMO, he lead digital marketing and growth initiatives as the brand grew in competitive energy markets.
After Bounce Energy was acquired by Direct Energy, Paul led digital acquisition for the company across North America. He went on to serve as CMO and CEO of Integrate Agency, a REP-focused Digital and PR agency, bringing brand, marketing, and agency leadership experience to client work.
Across those roles, Paul has helped create campaigns that drove millions of energy and home services enrollments and transactions. Today, that experience shapes TwentyTwo7’s work with providers facing a customer journey that keeps changing.
We’ve Worked With Some of Retail Energy’s Biggest Names
We’ve worked with some of the industry’s largest and most recognized brands, from inside the business and as a partner to it. The logos tell part of the story. What matters to our clients is the perspective that comes from seeing how those businesses attract customers, earn their trust, and keep the relationship going.
Put our experience to work
If you’re trying to grow digital acquisition, improve the path to enrollment, or better connect marketing performance to customer value, let’s talk. We’ll bring the experience. Your team brings the business we’re here to help grow.